NEW DELHI: Taiwanese smartphone maker HTC has released a new marketing campaign that disparages rivals Apple and Samsung, comparing them to diseases.
The ad starts with a voiceover talking about fictional illnesses named Bi-phonal Displeasure Disorder, Samsung Affective Disorder (SAD), and Irritable Operating System (iOS). Produced as an advertisement for a treatment to these so-called disorders (caused by users getting bored with iPhones and Samsung Galaxy models), the campaign suggests a medicine called 'Cellami'.
After almost a whole minute of talking about the side-effects of taking Cellami (which may cause thoughts of 'Cellucide'), it is finally revealed that this is an ad for HTC One M9.
The ad starts with a voiceover talking about fictional illnesses named Bi-phonal Displeasure Disorder, Samsung Affective Disorder (SAD), and Irritable Operating System (iOS). Produced as an advertisement for a treatment to these so-called disorders (caused by users getting bored with iPhones and Samsung Galaxy models), the campaign suggests a medicine called 'Cellami'.
After almost a whole minute of talking about the side-effects of taking Cellami (which may cause thoughts of 'Cellucide'), it is finally revealed that this is an ad for HTC One M9.