Speaking on the occasion, Mr. CK Sharma, Business Head, Mouth Freshener, DS Group said,” Our partnership with Jaipur Literature festival, gives us an opportunity to engage with leaders and philosophers, who have been successful and have made a difference in their field. They evoked admiration, which is in sync with what the brand Rajnigandha stands for. We also feel that the meeting of a great brand Rajnigandha and great event JLF will certainly hold in a good stead and lead to greater things for both the brand and the event.”
The company has also announced as “Rajnigandha Six-word Story Contest” as a prelude to the Festival. They say ‘Brevity is the soul of wit’ and Six-word stories are perfect example of that famous proverb. In the much celebrated Jaipur Literature festival, Rajnigandha will invite the Indians to bring out their creative best in just six words, which will be worth a thousand. “Rajnigandha Six-word Story Contest” has been instituted to encourage the young budding talents with literary ambition. Writers are invited to participate in the contest through Rajnigandha Pan Masala Facebook page and on twitter through tweeting with #tag #RajnigandhaSixWordsStory or by posting the same on www.rajnigandha.com/SixWordsStory or emailing it to rajnigandha@dsgroup.com and the three winning stories every day , will be announced and rewarded at the Jaipur Literature Festival, 2015. The ‘Six-Word Story’ must be an original piece, written either in English or Hindi or mix of Hindi –English and the format can be in form of a prose or poetry. The participant should be an Indian citizen, at least 18 years old with a valid ID proof. The last date for sending in the entries is 24th January 2015, by 1.00pm.
Rajnigandha enjoys the enviable position of being most admired premium Pan Masala brand; cherished by patrons and connoisseurs alike for decades. Rajnigandha brings together an experience that engages the discerning consumers with its unique taste and flavor which is very much a reflection of brand’s mission to bring together the best mouth-freshening experience. The brand has recently forayed in Silver-coated Cardamom seeds with its offering Rajnigandha Silver Pearls. In the short span of less than two years, Rajnigandha Silver Pearls has gained huge traction amongst consumers particularly women and youth segment.